Fusing hipness, comedic timing, and humiliation with higher than average athleticism and covert white privilege, the Mannings keep offering hybrid homegrown/brand marketing that’s both savvy and subversively racialized. I can only imagine the blinders that Direct TV executives wear when they edit together scenes emphasizing minorities as hyperbolic criminals and/or backup dancers(?) Like any strong ad campaign, this Direct TV series both subverts and circumvents stereotypes, while perhaps perpetuating their imagery for the White male clientele satellite TV seeks. Roger Sterling would be proud.
Peyton and Eli Manning score with DirecTV rap — VIDEO
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